A few days ago, Tiger of Sweden presented the upcoming AW19 collection at Pitti Uomo, Florence. No doubt that Christoffer Lundman definitively raised awareness on his vision for the brand but also how he is enjoying the deep dive into his home culture it affords him.

Luke Leitch talks about the Swedish Grace which shared one quality: 

“They were artists and architects who were engaged with society and thought they could help change it for the better by applying beauty . . . it made me think of a new way of approaching grace and how to dress, not necessarily just classically but with a new approach.”

Thanks to Luke Leitch for his wise words. Read the article here.